The History of the Invitation
There is a long history to the evolution of the Invitation as we know
it today. How did they arise? Who used them? How was a wording
composed? How were they delivered? What was the impact of the
printing press? Why do current invitations all appear to follow a
consistent style? Why is calligraphy so popular?
Knowing the history and the traditions behind the social invitation
will help you in your selection. You can then take exception to
current "standards" and still conform to socially accepted standards.
Or if you wish, you can create a new, unique invitation that will set
you apart from the norm yet still be in good taste.
Only for the Elite . . .
Invitations to social events were used by the aristocracy in England
and France probably beginning in the 18th century. It may be possible
to go back another hundred or two hundred years to find the
foundations which began the tradition of the invitation.
The Kings, Queens, Lords, Ladies, Dukes, Duchesses, or in today's
vernacular, "High Society" would invite their peers to their social
events with hand written announcements of the event. These were
written by the wife, butler, or secretary. Writing was a mark of
education. Even after the printing press, the aristocracy hand wrote
invitations since "mass production" would be in bad taste.
Calligraphy
In those days, society was not in a hurry, and most who could read
and write had excellent penmanship. Do you recall what the pen was
like as an early writing instrument? It was a quill made of a feather
with a carefully cut tip. As one wrote, while holding the pen in one
position, the characters that were formed were thin in one direction
and broad in the other. For example, a circle or 'o' might be thin at
the top and bottom and wide on the sides.
When you couple excellent penmanship with the writing instrument of
the day, handwriting, by today's standards, was a work of art.
The Wording
The actual wording was very similar to the 'socially correct'
wordings used today. The major difference was that the wording, in
most cases, included the name of the guest as part of the wording.
Everything was spelled out, including the event date and time.
Once written, each invitation was placed in a protective enclosure (a
handmade envelope). That 'envelope', what is now called the inner
envelope, would include the invitee's names (For example, "The Duke
and Duchess of Windsor"). When finished, a hot wax seal was affixed
to the envelope. (Wax seals often indicated the crest of the family.)
The Postal Service
Without any form of postal service, these invitations had to be hand
delivered. This was the task of one of the servants, on horseback,
under all weather conditions.
Thus arose the need for an 'outer' envelope. This outer envelope
served a dual purpose. It was used to protect the inner envelope from
water and dirt and to also provide directions to the recipients
estate, castle, or farm. In addition, there were no 'addresses'.
Thus, the 'inner envelope' was again wrapped or placed in an outer
envelope. The 'address' was often a set of directions something
like, "Go one days travel down the road to Chelsea. There, cross the
stone bridge and proceed past the three farms until you see the stone
entrance marked "Wesley". There, remove this covering, and give to
the doorman. Wait for a response and make note of same."
The Printing Press
The printing press appeared in Europe in the mid 13th century. Even
so, the printing of wedding or social invitations did not begin until
the start of the 20th century. Some of the elite, fascinated with
industrialization, began using 'mass produced' invitations probably
as either a novelty or simply as another expression of wealth.
The real beginning of the commercially printed wedding invitation
began in the United States probably after World War II. One or the
great features of the combination of democracy with industrialization
is to give the common man the ability to mimic the life-styles and
materialism of society's elite. About the same time, Amy Vanderbilt
and Emily Post appear on the scene to help correct the fumblings of
society.
The first appearance of the printed invitation was probably for large
events hosted by wealthy industrialists wishing to exploit 'new
technology'. Gradually, these factors coalesce to give you and I, an
affordable, commercially printed invitation.
The Tissue
Technological advances in the design of the printing press increased
the speed at which paper could be printed. Since printer's ink took
some time to dry, as each invitation was removed from the press, a
tissue was place over it so that the next invitation laid on top
would not pick up the ink from the one below.
One might ask why it became common place to send invitations with
this 'protective' tissue still in place. One could guess the answer.
Was it simply a mark to clearly show that the invitation was printed
using a new and fascinating technology . . . as opposed to the 'old
fashioned hand written' invitation? In any event, the inclusion of
the tissue continues to this day.
Raised Ink versus Engraving
Ordinary printing simply stamps ink rolled on lead type onto the
paper. It is a messy process and does not produce very high quality
lettering. Lithography, on the other hand, is a method of printing
which retains a very high quality replica of drawn or sketched
artwork. It produces very sharp and distinctive inking.
If you and I could afford ordinary printed invitations, then the
socially elite needed to distance themselves from such an
abomination. They then elected to have their invitations "engraved".
This served a second purpose. It permitted the printed invitation to
emulate hand writing since engraved copper plates were made by hand.
Engraving, as the name implies, requires an artisan to "hand write"
in reverse into a metal plate using a carving tool. To this day, the
finest invitations are engraved.
But today's engraving plates are made by first producing a
photographic plate of the wording using a typesetting machine. This
plate is then used to expose a sensitized copper plate which is then
acid etched. Movable lead type is replaced by computers with a wide
variety of lettering styles, called fonts. Some fonts even mimic
calligraphic lettering styles. So if you are upper-crust, your
invitations are engraved and printed on only the finest paper stock.
Us lesser folk, not to be outdone, again tried to mimic the quality
open only to the very wealthy. Along comes a cheap version of
engraving called Thermography or 'raised ink' printing. Unlike
ordinary printing, engraving actually cut the surface of the paper.
The print quality was beautiful and you could feel where the ink was
deposited because you could feel the slight cuts in the surface of
the paper. The thermography process, unlike engraving used ordinary
lead type washed with ink. When the printed paper is removed from the
press with wet ink, a plastic powder is sprayed on the wet ink and
then blown off. The plastic powder absorbs the ink color. The paper
is then heated until the plastic powder melts leaving a raised ink
which you can feel.
Three Dimensional Hand Made Invitations
To be complete, there is one more form of the invitation. This is a
custom invitation, hand made and assembled. Typically, these can be
three dimensional with multiple layers of paper, custom or hand-drawn
artwork, even with moveable layouts, pop-ups, or doors. (Such
invitations are often in the region of tens to hundreds of dollars
each.)
Mimic the Elite and Stick with Tradition
Now you know why there are inner envelopes and why there are tissues.
These are simply the traditional assets from the old days. Similarly,
envelope seals are the mass produced equivalent for replacing the hot
wax seal.
What is not so apparent is that raised ink is a cheap alternative to
engraving. But consider this, engraving was a less time consuming way
to mimic true handwriting.
If you want the finest invitations possible, you must purchase the
finest paper and hire an artist and a calligrapher. The artist will
personalize your invitation with a hand drawing on each. The
calligrapher will hand write your wording and address your envelopes.
Or are there New Technologies
What of the truly old fashioned, hand written invitation? You can see
that over the years, technology on has given you the ability to mimic
the old traditions. Else why would we stick with inners, outers,
tissues, envelope seals, raised ink, and engraving?
Consider this, while adhering to all the 'old stuff', the most
important aspect of the invitation has been ignored. Your invitation
is mass produced and is not directed to the recipient. Their name is
MISSING!!!
Today, you can go the full circle. You can print invitations each
including the Guest's name as part of the wording and you can do this
with your computer. Even better, while all the social experts tell
you to hand write those envelope addresses and to hand write the
Guest's name on the Respond Card, you can print all of these things
on your computer.
Is raised ink or engraving important? No, these were just
technological innovations. By printing your own, you are about as
close to truly following the original intent of the invitation as you
will ever be.
But wait . . . what about emailing those invitations? Sorry, that's
for people with no taste.